Customer trend insight driven inbound marketing and sales.
Content With Context
Inbound marketing focuses on attracting visitors to your website with SEO friendly website content that is closely aligned with their buyer needs and problems and moving them through a gentle sales funnel by employing conversion optimisation techniques.
It uses buyer persona research and metrics to make informed decisions about the kind of content that will attract leads at various stages of the buyer journey.
Inbound marketing is unobtrusive and advocates sharing knowledge, building trust and nurturing authentic, long lasting customer relationships.
Inbound success is made up of four steps; Attract, Convert, Close and Delight. Within each step there are a toolkit of techniques available to help progress visitors through your sales process.
Inbound Marketing Is...
Creating smart content that contextually tailored to your customers's buyer problem at key stages in their purchase process.
Smart insight from buyer persona research helps to really dial in your content marketing to reach and resonate with wider audiences.
Understanding Your Customers
Buyer Persona Research
Buyer personas are the foundation of customer-centric integrated marketing and sales strategy because they provide valuable insight that can be used to design tailored visitor experiences for your website, content and sales process.
By thinking about your ideal buyers and designing content that is contextually relevant to their modelled problem and stage in the buyer's journey, you can attract strong leads that convert and close.face Buyer Personas
Understanding the research stages that customers go through leading up to a sale is an opportunity to create insight driven, optimised content. At each stage of the buyer journey, potential customer's motivations and goals are different, so they can be attracted with content that is contextual to them.