Inbound Marketing

Customer Data Insight Driven Inbound Marketing

Customer trend insight driven inbound marketing and sales.

Content With Context

Inbound Marketing


Inbound marketing focuses on attracting visitors to your website with SEO friendly website content that is closely aligned with their buyer needs and problems and moving them through a gentle sales funnel by employing conversion optimisation techniques.

It uses buyer persona research and metrics to make informed decisions about the kind of content that will attract leads at various stages of the buyer journey.

Inbound marketing is unobtrusive and advocates sharing knowledge, building trust and nurturing authentic, long lasting customer relationships.

Inbound Lifecycle

Methodology

Inbound success is made up of four steps; Attract, Convert, Close and Delight. Within each step there are a toolkit of techniques available to help progress visitors through your sales process.

Inbound marketing steps

Inbound Marketing Is...

Customer Oriented


Content Distribution

Creating smart content that contextually tailored to your customers's buyer problem at key stages in their purchase process.

Lifecycle Process

Tools and methodologies help move people through the process and turn them into advocates.

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Personalised

Smart insight from buyer persona research helps to really dial in your content marketing to reach and resonate with wider audiences.

Organic, Multi-Channel

Unobtrusive marketing. Reaching out to people on their preferred channels with content that they want to see.

Understanding Your Customers

Buyer Persona Research

Buyer personas are the foundation of customer-centric integrated marketing and sales strategy because they provide valuable insight that can be used to design tailored visitor experiences for your website, content and sales process.

By thinking about your ideal buyers and designing content that is contextually relevant to their modelled problem and stage in the buyer's journey, you can attract strong leads that convert and close.

face Buyer Personas

Insight Informed

Buyer Journey


Understanding the research stages that customers go through leading up to a sale is an opportunity to create insight driven, optimised content. At each stage of the buyer journey, potential customer's motivations and goals are different, so they can be attracted with content that is contextual to them.