- Client: The Lead Gen Specialists.
- Industry: Lead Generation.
- Size: Small Business.
- Brief Background: A thriving lead generation agency looking to modernise its online presence and brand identity.
The Challenge
Ben and Jason were experiencing remarkable growth but hesitated to direct potential clients to their old website. They needed a site that reflected their evolving brand and encouraged high-quality lead capture.
Goals and Objectives
- Revamp the website to attract and convert high-quality leads.
- Establish a cohesive and compelling brand identity.
- Simplify content management for consistent and effective marketing.
Our Approach
- Discovery Phase: Started by understanding their existing brand and pinpointing areas for evolution.
- Design & Branding: Refined their visual identity, creating a new logo and a brand template document to streamline their sales proposals.
- Development: Constructed a responsive, easy-to-update website with in-place editing capabilities.
- Content: Introduced a resource section featuring an industry blog, client testimonials, and SEO-optimised videos.
- Training: Produced a series of videos outlining how to perform essential tasks in the CMS.
Technical Stack
- Languages: PHP, HTML, CSS, JavaScript
- CMS: MODX
- Hosting: Cloud-based scalable hosting solution
Results
Since the relaunch, The Lead Gen Specialists have seen an uptick in site traffic and lead quality. The site now serves as a valuable resource for industry insights, adding credibility to the brand. The client is especially thrilled with the in-place editing functionality and the ability to craft polished sales proposals using the brand template document.
Conclusion
The project successfully merged form and function, equipping The Lead Gen Specialists with the necessary tools for ongoing business growth. The intuitive, feature-rich website and cohesive branding have been game-changers, positioning them to dominate their industry.
