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Leeds digital agency overview
A reliable approach to digital marketing and website design
We understand that digital marketing and website projects can be a bit complex. That's why we follow a streamlined process to keep you in the loop and ensure that your project shines.
1. Discovery, Ideation & Planning
The first step in our process is discovery helps us to understand your requirements and to formulate a strong set of ideas that will contribute towards them. This information is used to create a workbook plan for your website project.
Discovery & Planning Process2. Website Design UX & UI
With the plan in place, our team of designers will create a visually stunning website that aligns with your brand and fulfils your audience's needs. This includes layout, colour scheme, typography, images and page elements.
Website UX & UI Design Process3. Web Development
With the design complete, our team of developers will bring the website to life by building out all of thenecessary features and functionality. This includes custom programming, integration with third-party services, and performance optimisation
Website Development Process4. Website Content
Our team will work with you to develop and create content that speaks to your target audience and effectively communicates your message. The content will be optimised for SEO, to ensure that your website is easily found by search engines.
Web Content Process5. Search Engine Optimisation
Our team will work on SEO strategy to ensure that your website is easily found by search engines like Google, Bing, and Yahoo. This includes on-page optimisation, keyword research, and link building to help your website rank in search engine results.
Search Engine Optimisation Process6. Testing & Deployment
Our team will test the website for any bugs and compatibility issues, finalising it before deploying it live.
Testing & Deployment ProcessDiscovery, Ideation & Planning Process
Discovery: During this phase, we will gather information about your business and industry, as well as the goals you hope to achieve with your website. We will discuss your current and potential customers, your products or services, and your competition.
Ideation: With the information gathered during the discovery phase, our team will begin to brainstorm ideas for your website. We will consider various design elements, features, and functionality that will be most effective in achieving your business goals and appealing to your target audience. This is an important (and fun) stage of the process and it's important to have an open communication with us, to make sure your ideas and ours infuse to create the best solution.
Planning: With the information gathered during discovery and the ideas generated during ideation, we will create a comprehensive plan for your website. This plan will include a detailed outline of the design and functionality, as well as a project schedule and budget. This plan will serve as the roadmap for the rest of the website design process.
Website UX & UI Design Process
Visual Identity & Branding: A website is a direct reflection of a business or organisation. In this stage, we work closely with you to ensure that the design aligns with your brand and visual identity. This includes creating a colour scheme, typography, and other design elements that accurately represent your brand and set it apart from your competition.
User Experience Design and Page Flow (UX): Our goal is to make sure that your website is not only visually stunning but also easy to navigate and use. During this phase, we will design the overall structure and layout of the website, as well as how users will move through it. This includes developing wireframes and creating a page flow that guides users seamlessly through the different sections of the website.
User Interface Design (UI): Once the structure of the website is in place, we will move on to the final stage of the design process, User Interface. Here we will create the actual interface elements that users will interact with, like buttons, forms, and other interactive elements. Our goal is to make sure the user interface is intuitive, consistent and easy to use.
Web Development Process
Frontend development: This refers to the part of website development that deals with what the user sees and interacts with. In this stage, our team of developers will take the approved design and turn it into code that can be viewed and interacted with in a web browser. They will use languages such as HTML, CSS and JavaScript to create the website's layout, styling, and interactive elements.
Backend development: This refers to the part of website development that deals with the behind-the-scenes functionality of the website. This includes server-side programming and database management. Our developers will use technologies such as PHP, Python, Ruby or JavaScript to build the server-side functionality of the website, such as processing forms and interacting with databases.
Infrastructure: The infrastructure is how the website will be hosted, and how it will be delivered to the users. This includes decisions about the web servers, databases, and other technologies that are used to power the website. Our developers will make sure that the website's infrastructure is set up in a way that ensures high availability and good performance.
Content Marketing Process
User Profiles: Our first step in creating content is to develop a deep understanding of your target audience. By creating user profiles, we will be able to identify your customers' needs, pain points, and goals. This information will be used to create content that speaks directly to your target audience and effectively communicates your message.
Compelling and Persuasive Copy Writing: With the user profiles in place, our team of copywriters will craft compelling and persuasive text that speaks directly to your target audience. The writing will be optimised for search engines and will be aimed at converting visitors into customers. We will make sure that the text on your website is accurate, clear and easy to understand, which will ensure your website visitors will have a great experience.
Inbound Marketing: Inbound marketing is a technique that is used to attract visitors to your website by creating content that is both informative and engaging. We will work with you to create a content strategy that includes blog posts, ebooks, infographics, and other types of content that will help attract visitors to your website and build trust with your target audience.
Search Engine Optimisation Process
On-page Optimisation: This process involves optimising the individual pages of your website, making sure that each page is structured in a way that is easily understood by search engines. This includes tasks such as:
Keyword Research: This is the process of identifying keywords that are relevant to your business and that people are using to find businesses like yours. Our team will conduct research to determine which keywords your target audience is using to find your products or services. This information will be used to optimise your website's content and meta data, ensuring that your website appears at the top of the search engine results pages (SERPs) when those keywords are searched.
Visitor Analysis: Analysing website visitors is crucial for understanding how your website is being used and how it can be improved. This process involves analysing data such as page views, bounce rate, and visitor demographics. This information will be used to identify areas of your website that may need to be improved in order to optimise user experience and conversion rates.
Testing & Deployment Process
Unit Testing: Unit testing is a crucial technique used to test individual units of code and ensure they are functioning correctly. This includes important functionality such as payments, logins, and other key elements of the website. By using unit tests, our developers can verify that each component of the website is working as intended, and identify and fix any bugs early in the development process, saving time and resources.
Team Testing: With unit testing complete, our team will perform a thorough test of the entire website to ensure that all the functionality works as expected and that the website meets all the requirements specified in the plan. This includes testing the website on different devices and browsers to ensure that it looks and works correctly across different platforms.
Continuous Integration (CI) & Deployment Pipeline: With the team testing complete, the website is ready to be deployed. Our developers use a Continuous Integration (CI) pipeline, which is a process that automates the building, testing and deployment of the website. This ensures your website is deployed in a consistent and reliable way, and that any bugs are caught before they are deployed.
This way we ensure that the final product is of high quality, stable and performant, and it will be ready to be launched live and ready for your customers to use. Also it will be easy to maintain and update, which will reduce the effort and cost to update the website content or features in the future.
Partner with us for results driven, comprehensive and customised web design and digital marketing in Leeds
Whether you're just starting out or looking to take your established website to new heights, we're here to help you every step of the way.
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Results driven web design and development
- We take a goal-oriented approach to digital marketing, creating strategies that are tailored to your unique business objectives, and using data and analytics to track progress and make adjustments as needed. See more on our projects page.
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Comprehensive and Customised Solutions
- We offer a wide range of digital marketing services, from website design and development to content creation, social media marketing, and search engine optimisation. Our digital marketing solutions are tailored to the specific needs of your business, industry, and target audience.
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Experienced and dedicated web team
- Our team of designers, developers and marketers have years of experience in the industry, and are passionate about helping your business succeed online. We work closely with our clients to understand their business and achieve real results.
Digital services for continual improvement
In order to get ahead of your competition, it's important to have an ongoing strategy for producing and improving your content as well as optimising your SEO. We offer ongoing continual improvement - regularly updating your website's content, implementing SEO strategy and helping you market on multiple channels.
Website SEO: The Visibility Game
Our SEO services help boost your website's visibility and drive targeted traffic, using proven techniques such as keyword research and local business optimisation.
Website Content: Words that Wow
Let our team craft persuasive and engaging content that speaks directly to your target audience and propels them towards conversion.
Marketing: Attract, Convert, Repeat
We'll create and implement an inbound marketing strategy that'll help you attract, convert and retain leads through a combination of content, SEO and social media marketing.
