Leeds digital agency overview

Website UX & UI Design Process

Visual Identity & Branding: A website is a direct reflection of a business or organisation. In this stage, we work closely with you to ensure that the design aligns with your brand and visual identity. This includes creating a colour scheme, typography, and other design elements that accurately represent your brand and set it apart from your competition.

User Experience Design and Page Flow (UX): Our goal is to make sure that your website is not only visually stunning but also easy to navigate and use. During this phase, we will design the overall structure and layout of the website, as well as how users will move through it. This includes developing wireframes and creating a page flow that guides users seamlessly through the different sections of the website.

User Interface Design (UI): Once the structure of the website is in place, we will move on to the final stage of the design process, User Interface. Here we will create the actual interface elements that users will interact with, like buttons, forms, and other interactive elements. Our goal is to make sure the user interface is intuitive, consistent and easy to use.

Content Marketing Process

User Profiles: Our first step in creating content is to develop a deep understanding of your target audience. By creating user profiles, we will be able to identify your customers' needs, pain points, and goals. This information will be used to create content that speaks directly to your target audience and effectively communicates your message.

Compelling and Persuasive Copy Writing: With the user profiles in place, our team of copywriters will craft compelling and persuasive text that speaks directly to your target audience. The writing will be optimised for search engines and will be aimed at converting visitors into customers. We will make sure that the text on your website is accurate, clear and easy to understand, which will ensure your website visitors will have a great experience.

Inbound Marketing: Inbound marketing is a technique that is used to attract visitors to your website by creating content that is both informative and engaging. We will work with you to create a content strategy that includes blog posts, ebooks, infographics, and other types of content that will help attract visitors to your website and build trust with your target audience.

Testing & Deployment Process

Unit Testing: Unit testing is a crucial technique used to test individual units of code and ensure they are functioning correctly. This includes important functionality such as payments, logins, and other key elements of the website. By using unit tests, our developers can verify that each component of the website is working as intended, and identify and fix any bugs early in the development process, saving time and resources.

Team Testing: With unit testing complete, our team will perform a thorough test of the entire website to ensure that all the functionality works as expected and that the website meets all the requirements specified in the plan. This includes testing the website on different devices and browsers to ensure that it looks and works correctly across different platforms.

Continuous Integration (CI) & Deployment Pipeline: With the team testing complete, the website is ready to be deployed. Our developers use a Continuous Integration (CI) pipeline, which is a process that automates the building, testing and deployment of the website. This ensures your website is deployed in a consistent and reliable way, and that any bugs are caught before they are deployed.

This way we ensure that the final product is of high quality, stable and performant, and it will be ready to be launched live and ready for your customers to use. Also it will be easy to maintain and update, which will reduce the effort and cost to update the website content or features in the future.