- Client: Stringer Brothers Upholstery
- Industry: Ecommerce, Furniture, and Upholstery
- Size of the company: Small
- Brief background: Stringer Brothers Upholstery is an emergent retailer specialising in custom upholstery services and products.
The Challenge
Tom and Jamie were facing escalating transaction fees with their existing Shopify setup. Their growing business demanded a more streamlined ecommerce system that wouldn't eat into their profits and would offer the customer an engaging experience.
Goals and Objectives
- Eliminate the overhead of transaction fees
- Create a visually appealing, user-friendly platform
- Streamline product management and payment processing
Our Approach
- Discovery phase: Understood the nuances of their business model, the significance of their existing branding, and the need for cost-effective solutions.
- Design: Kept the design simple yet effective to let the products stand out, matching their existing logo and colour scheme.
- Development: Custom-built a Magento 2 ecommerce system, integrated a payment gateway, and developed a product import tool.
- Testing: Rigorous performance and UX testing to ensure the platform was robust and user-friendly.
- Deployment: After quality assurance, we launched the website.
Technical Stack
- Languages: PHP, HTML, CSS, JavaScript
- Framework: Magento 2
- CMS: Magento 2 Ecommerce System
- Hosting: Private Dedicated Server
Results
The newly developed platform successfully bypassed the transaction fees hampering the business. The website offers a superior customer experience, making it easier for the Stringer Brothers to manage their extensive product range.
Conclusion
The project was a strategic pivot for Stringer Brothers Upholstery, enabling them to transition from a Shopify setup plagued by transaction fees to a more cost-effective Magento 2 platform. This shift has empowered them to focus on growing their business without worrying about unnecessary overheads.
