- Client: Creative Design
- Industry: Kitchen Retail
- Size of the company: Small
- Project: Kuchenmobel Product Configurator App
- Project Leaders: Debrah Fisher
- Brief background: Creative needed some technical muscle for their retail app project, and we were delighted that they chose StuntRocket.
The Kuchenmobel app, built upon our robust Instoria system, was customised for the unique demands of kitchen retail. Key features included:
- Interactive Design Interface: Allowing real-time interaction with a variety of kitchen styles to enhance customer engagement.
- Extensive Customisation Options: Providing a wide range of materials, colors, and layouts for personalised kitchen designs.
- Immediate Visual Feedback: Offering real-time visualisation as users customise their kitchens.
- User-Friendly Navigation: Ensuring an intuitive experience for all users, regardless of their tech expertise.
The challenge was to develop an interactive touch screen retail app that was intuitive, yet capable of handling a vast variety of products. It needed to enhance the in-store experience, foster face-to-face interactions, and streamline the sales lead process without overwhelming users with its complexity.
Goals and Objectives
Our objectives, in collaboration with Creative, were:
- Develop a Visually Appealing, User-Friendly Platform: To provide an engaging and informative app design.
- Showcase Extensive Product Variations: To effectively display a large set of products within the app.
- Enhance In-Store Customer Interaction: To foster direct customer engagement and empower sales staff.
- Optimise the Sales Lead Process: To streamline decision-making and improve sales efficiency.
Our approach combined simplicity in design with sophistication in technology:
- Design and Development: Focusing on a user-centric design with an intuitive interface, developed using a custom-built Vue system integrated with a Laravel CMS for efficient product management.
- Testing: Conducting rigorous performance and UX testing to ensure robustness and user-friendliness.
The technical stack was selected for its flexibility, reliability, and scalability:
- Languages: PHP, Laravel, and Vue.
- Framework: Laravel Inertia for seamless integration of frontend and backend.
- CMS: Custom-built Laravel CMS for streamlined product management.
- Hosting: Cloud hosting for scalability and reliability.
The Kuchenmobel app significantly enhanced the customer experience and sales performance. It was successfully integrated into the website and deployed on in-store touch screens, leading to a notable increase in qualified sales leads, customer satisfaction, and sales figures.
This collaboration in developing the Kuchenmobel app set a new benchmark in the kitchen design retail sector. It exemplifies the transformative power of technology in retail, showcasing how a combination of intuitive design and powerful technical backend can significantly enhance customer engagement and sales efficiency.