You can answer in one line: enquiries, bookings, useful leads, easier product discovery or fewer routine customer questions.
If the answer is "look more modern" or "be a better shop window", the job is still vague.
A service page that helps people enquire. A case study that builds trust. A booking page that gets someone through the action. A form that asks the right questions.
If the answer is spread thinly across the whole site, it usually means nowhere is doing the job strongly enough.
Someone still comparing gets a relevant example and a sensible next move. Someone ready to act can do it quickly.
If every page ends with the same generic button, the visitor has to work out the right route alone.
Specific results, real examples, credible testimonials, useful process detail.
If the page leans on "expert", "trusted", "tailored", "quality" and similar claims, the concrete detail is probably underweight.
The site answers questions and makes the next step easier where people hesitate.
Hidden contact details, difficult forms, awkward mobile pages, vague services and buried examples leave too much for visitors to solve.
A rebuild only helps when it solves the right problem. A sharper brief is rarely the same thing as a redesign.
Whichever one you'd pick, that's the sentence to bring to the call. It tells us more than a written brief does.
Your traffic is decent enough, but the site isn't turning enough of it into conversations.
People are getting in touch, but too many enquiries are a poor fit or arrive without enough detail.
People arrive, look around, and leave without taking the next step.
You know the work is good. The site isn't showing that quickly enough.
The interest is there, but the route from interest to action still feels like admin.
It reviews the site and tells you what should change first, and in what order.
See the project planCommon questions once your answers are more specific.
Probably not. Start by checking the brief, the message, and the route visitors take through the site. A recent site usually needs focused changes, new content or maintenance rather than another rebuild. Save the budget for the change that will help the business most.
They may be right. The brand can be the issue when your audience, offer, or pricing has changed. Run the five questions before committing to a refresh: they'll show whether the problem is the brand, the message, the proof, or the next step.
We agree one project or problem to investigate, then recommend what to do first, explain the risks and outline the cost. Where the first stage is sufficiently understood, we include a fixed quote. The editable brief is yours to keep and share.
Often, yes. If your answers are specific enough, that's the brief. If they are still vague after a real attempt, that's also useful. It usually means the paid project plan should come before any work is priced.
No. The check applies whatever your website runs on and whether or not you want AI. Smarter forms or in-page assistants can help when they solve the right problem, but they can't make up for an unclear offer, weak proof, or a confusing next step.
Use the five questions yourself, or ask us for a paid project plan if you want a closer look. You can also browse the wider website menu, including rebuilds, AI-assisted sites, and ecommerce. If your question is mainly about AI, the free AI self-check takes five minutes.
The five questions are deliberately written so a small business can answer them without specialist help. If your answers are specific enough, that's the brief.
A focused investigation of one agreed website problem. You get a recommended first step, rough sketches or a diagram where useful, key risks and expected costs, plus a walkthrough and one clarification round. A working prototype is a separate paid step.
The £750 fee can be credited against the final payment of related projects worth £7,500 or more in Stuntrocket work, excluding VAT and third-party costs. See the ninety-day eligibility conditions.
The question you couldn't answer cleanly is usually the one costing you enquiries. Twenty minutes on a call is enough to work out whether it needs a rewrite, a rebuild, or nothing at all.
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