Before you talk to an AI service provider, prepare one repeated job, a few real examples, the rules a person already uses, who will check the result, and what would make you stop.
That is enough for a useful first conversation. You do not need a full technical brief. You do not need to know which model you want. You do not need a perfect process map.
The best early AI conversations are practical. They start with work your team already does, not with a wishlist of features.
Bring one repeated job
Start with a job that happens often enough to be worth improving.
Good candidates are usually small and familiar: reading new enquiries, drafting first replies, checking forms, sorting support messages, summarising meeting notes, matching customer questions to approved answers, or pulling key details out of documents.
The job should be easy to describe in a sentence. If it takes twenty minutes to explain what happens, the first AI project may need to be narrower.
A useful sentence sounds like this: "Every weekday, someone reads new website enquiries, decides which service they relate to, and drafts a first reply for review."
That sentence gives the provider something real to work with. It names the input, the judgement, and the output.
Bring real examples
AI work improves quickly when it is tested against real material.
Bring five to ten examples of the thing your team handles now. That might be contact form messages, product descriptions, customer emails, PDFs, support tickets, booking notes, or internal questions.
If the material is sensitive, redact names, addresses, prices, or anything private before sharing. The examples do not need to be pretty. In fact, messy examples are more useful than polished ones because they show the real shape of the work.
Try to include a mix: easy examples, awkward examples, edge cases, and one example where your team would probably say no.
That gives the provider a better view of what the AI would need to handle, and where a person still needs to make the decision.
Bring the rules a person already uses
Most useful AI projects depend on rules your team already follows, even if nobody has written them down.
For a lead-sorting job, the rules might be service area, budget, urgency, location, and whether the enquiry sounds like a fit. For a document-checking job, they might be required fields, missing signatures, risky wording, or known red flags. For an internal search tool, they might be which source material is approved and which old documents should be ignored.
Write the rules in plain English. Short bullets are fine.
The aim is not to make the AI replace judgement. The aim is to show what good judgement looks like so the tool can do the first pass in a way a person can check.
If the team cannot agree the rules, that is useful to know early. The first piece of work may be clarifying the process before any AI is added.