Content Marketing

Audience Insight Driven Content Marketing

Customers are in search of solutions to their buyer problems. Utilise sales journey insight and contextual content to attract, inform and convert.

Plan, Create, Distribute, Measure

Content Marketing


A well researched and effective content strategy can increase consistent traffic to your website. Your content marketing strategy doesn't need to be complicated, but it does need some research.

Content Research

Buyer persona research and analytical insight to attract and resonate with wide audiences.

Content Planning

Campaign strategy and scheduling keeps your content campaigns consistent and purposeful.

Content marketing

Content Creation

Targeted copywriting and rich visual media content creation for mutiple content formats, even video.

Content Distribution

Smart distribution on channels that your ideal buyer personas trust and visit most often.

Attract, Inform and Convert

Content Objectives

Identify audience trends that help create purposeful, SEO optimised content to attract and convert visitors. Assist businesses of all sizes with strategy, content creation, distribution and analysis services that focus on growth and consistent, sustainable lead generation.

  • Brand Message
  • Audience Personas
  • Buyer Journey
  • Content Strategy
  • Planning & Scheduling
  • On-page and SEO
  • Website Content
  • Blog Content
  • Animation & Video
  • Social Distribution
  • Performance Anaylsis

Content Benefits

Content marketing is a fantastic way to increase leads and conversions, but there are also many other reasons to strive for great content.

Grow organic traffic

Invest in content for sustainable, affordable traffic growth.

Attract stronger leads

Targeted content can keep your sales funnel or team busy.

Increase conversion

Well considered and written content assists visitor conversion.

Drive sales pipelines

Consistent, sustainable leads for your sales team to contact.

Develop visitor trust

Educational content increases trust and reduces barriers.

Educate and Support

Helping customers and communites will make you feel good.

Build relationships

Develop relationships that go beyond the traditional mould.

Nurture Brand advocacy

Help people and they'll return glowing recommendations

Become Influencers

Consistent content creation influences industry peers.

Get shared by others

If content is good, people will want to share it with their friends.

Improve SEO and Links

Good content is important for SEO optimisation and search visibility.

Content Creation

Targeted, purposeful, engaging content that attracts, informs and converts your target audience at any buyer journey stage including; website pages, blog posts, review articles, guides, comparisons, ebooks and reports.

Content Creation
Context appropriate content types and varied formats including images, infographics, video and animation - catering to modern trends in content consumption and your audience's preference.

Content With Purpose

Attract leads to your website

When people purchase online they typically go through several buyer research stages to explore and understand their problem in search of a solution. Content strategy focuses on content designed and SEO optimised to attract leads at every stage of that process; awareness, consideration and decision.

Content Type Mapping

Visitors at all stages of the buyer journey are attracted to your content in search of contextual solutions to their immediate problem. A comprehensive content strategy utilises buyer journey insight and wide a range of content types to attract and engage people at every stage of their purchase research journey.

Awareness

Buyer is aware of the symptoms to a problem and is looking to define the cause.

  • Blog and Editorial
  • Influencer content
  • Whitepaper
  • Educational content
  • Calculator or Template
  • Research Reports
Consideration

Buyer has defined their problem and researches available options to solve it.

  • Expert guidelines
  • Live interactions
  • Webcast/Podcast
  • Video Review
  • Comparisons
  • ebooks
Decision

Buyer is committed to a solution approach and is shortlisting options or vendors.

  • Vendor comparison
  • Product comparison
  • Case study
  • Trial download
  • Product literature
  • Live demo
Search Strategy

Search Strategy

Content optimised for users and search engines with ongoing content and SEO strategy to measure & increase traffic.